Shiv Mahindra Showroom

Shiv Mahindra Showroom

Showroom Design for Mahindra Automobiles





Area:9500 sq. ft.

" I got a dummy for Christmas and started teaching myself. I got books and records and sat in front of the practising. I did my first show in the third grade and just kept going. "

Jeff Dunham ( Appel Studio )

“We're away! and the wind whistles shrewd
In our whiskers and teeth;
And the granite-like grey of the road
Seems to slide underneath”
- AB Banjo Paterson

A reputed brand with pan-India presence and leading technology need its showrooms to not only sell its products but to also reflect a sense of pride and dependency. This showroom was one of the first ones built to reflect a new company identity. Existing volume is enhanced with large hanging lights that highlights the display of cars bathed in natural light. A separate area for premium cars is clad with high black glass used to mount VR technology interface. Lounges are specially treated to indulge customers in its cutting-edge technology meanwhile comfortable and organized work area keep employees happy. Working with a set of fixed pre-requisite elements can be a constraint but it can also be used play around with layout arrangements and visual identity. Retail design here is an attempt to bridge the expectations of a business with the aspirations of a buyer.

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