Shiv Mahindra Showroom

A reputed brand with pan-India presence and leading technology need its showrooms to not only sell its products but to also reflect a sense of pride and dependency. This showroom was one of the first ones built to reflect a new company identity. Existing volume is enhanced with large hanging lights that highlights the display of cars bathed in natural light. A separate area for premium cars is clad with high black glass used to mount VR technology interface. Lounges are specially treated to indulge customers in its cutting-edge technology meanwhile comfortable and organized work area keep employees happy. Working with a set of fixed pre-requisite elements can be a constraint but it can also be used play around with layout arrangements and visual identity. Retail design here is an attempt to bridge the expectations of a business with the aspirations of a buyer.